A must read.

Rev. Evan M. Dolive

An open letter to Victoria’s Secret regarding their choice to make an underwear line aimed at young teenagers. (Read about it here)


Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my…

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8 thoughts on “

    • Shannon, I kid you not, last week while at the gym, I looked over and saw a girl — no older than 15 or 16 — doing planks on the ground. I could actually see the curve of her bottom. I couldn’t stop myself and walked up to her, knelt down, and said — as nicely as I could — “are you aware people can see your bottom?” She was mortified, and I felt bad about that, BUT — I don’t think we will seeing anymore of hers; her but, that is 😉

  1. That’s aweful… Teens shouldn’t be placed in those kinds of situations just to get a quick buck… This is a very disturbing step taken from an establishment to get money at the price of the parents and the young ones futures.

  2. When I read linked to the letter, I thought it might be a father’s rant about the PINK line so popular with teens. Even girls that age grow up too fast.

    But, when I read the specifics about the new target audience for Victoria’s Secret, I was more than appalled. My granddaughter and I will have our traditional birthday shopping day this Friday. She’s going to be twelve. I can not imagine taking her into a shop pushing lacy black, thongs, and suggestive messages.

    Thankfully, she’s a tomboy, confident, studious, has little patience for peer pressure, and is openly derisive of cliques.

    Not all middle grade students are blessed with her confidence.

    A POX on Victoria’s Secret for thinking middle grade was their next best target. We can only hope public outcry forces them to reconsider this decision.

    Thanks SO much for bringing this to my attention, Cara.

    • Gloria,

      As a young girl I can remember being at the mall, and walking by Victoria’s Secret, thinking “Some day I will buy things from there.” Maybe once or twice I went in and browsed, but it was with wist for the future. That these girls will be targeted, seduced into purchasing bras and underwear that beg to be shown. “Aren’t these so cute?!” “Look at what my panties say!” It disgusts me! Like yourself I can only hope more and more will become aware of what’s happening, because really . . . this is a parent issue — not a child or teen issue. The parents have to rise up.

      I am so glad to hear you have a granddaughter both confident and assertive! She sounds like a gem. I hope you two have fun shopping for age-appropriate garments!!

      ~ Cara

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